Branding / Lolo's
sushi bar (寿司バー)
Lolo’s Sushi Bar is a fusion of love and freshness. These too ingredients are the base of all the dishes.
For this branding it was essencial to creat a distinguishe feeling to the costumer as the brief was to create a modern and unique style with a urban twist.
Modern has a really crisp and clean aproach, so the typography had to be sans serifs, to invoke that feeling.
In addition to typography, it was essential to combine Japanese culture, not only through food but also in the design. Known for being minimalist, simple, elegant and impactful, Japanese design has been incorporated through the use of negative space, which helps the design to breathe and have functionality. With room to breathe, each element has the opportunity to shine.
In addition to typography, it was essential to combine Japanese culture, not only through food but also in the design. Known for being minimalist, simple, elegant and impactful, Japanese design has been incorporated through the use of negative space, which helps the design to breathe and have functionality. With room to breathe, each element has the opportunity to shine.
Finally, in order to incorporate the more urban twist, the entire photography was worked on and retouched with inspiration from 90s magazines, thus asserting a more youthful and out of the box touch.
